You posted a video and it sat at 250 views. Here is what the data says is normal at your size, and what to do next.
Expect a few hundred views per video while you have under 1,000 followers. In Creafico's 2026 study of 24,373 TikTok videos, the median for accounts that size was 327 views, and 61% of their videos got under 500. A low number on its own is no proof of a shadowban.
Accounts with 1,000 to 10,000 followers had a median of about 818 views. Flops are common. Almost half of active creators had at least one video get under a quarter of their usual views, and the next video beat the flop by a median of 3.5 times.
Creafico, a company that makes a TikTok profile analyser, looked at 24,373 public videos posted in 2026 by 2,769 accounts. The profiles were submitted to its free analyser between 25 July and 22 October 2026. Here is what a typical video got at each size.
| Followers | Median views per video | Videos under 500 views | Videos in sample |
|---|---|---|---|
| Under 1,000 | 327 | 61.0% | 4,430 |
| 1,000 to 10,000 | 817.5 | 38.8% | 6,644 |
| 10,000 to 50,000 | 4,641 | 15.1% | 4,339 |
| 50,000 to 100,000 | 10,179 | 11.3% | 1,951 |
| 100,000 and over | 57,644 | 2.8% | 7,009 |
| All accounts | 3,546 | 29.1% | 24,373 |
Source: Creafico (2026), TikTok Benchmarks 2026, follower tier table. The median is the middle video: half got more, half got less.
If you have under 1,000 followers and your videos land between 200 and 500 views, you sit in the middle of the pack. The table is a guide. Your niche, your country and how long you have posted all move the number.
TikTok generally tests each new video on a small group first. If they watch, share or comment, it reaches more people. For small accounts, that first test ends at a few hundred views most of the time.
In the study, 61% of videos from accounts under 1,000 followers got under 500 views. Creafico calls this standard cold-start testing. When most videos at your size land in that range, a video at 300 views tells you about that video. On its own, it doesn't point to a penalty on your account.
If you think something else is wrong, check TikTok's own tools first. Look for the Account status page under Settings and privacy, which shows any warnings about content that breaks the rules.
Creafico counted a "severe dip" as a video that got under 25% of that creator's median views. If your usual video gets 400 views, that's a video under 100.
So one bad video is a normal part of posting. The fix is the next video.
Make something people send to a friend. Videos under 700 views had a median of 0 shares per 1,000 views. Videos with 700 to 4,999 views had 1.34. Creafico calls this the 700-view share gate. Shares and views rise together, so the study can't show which comes first. Still, a video worth sending to someone is a good aim.
Try longer videos. Videos of 60 to 119 seconds had the highest median views in the sample: 7,395, which is 5.4 times the median for videos under 15 seconds. This covers accounts of every size, so treat it as something to test on your own account.
Write a caption of 50 to 149 characters. That range had the highest median views of any caption length, at 3,940. That's about one or two short sentences. Our free TikTok caption generator writes options you can trim to fit.
Get the first 3 seconds right. The study doesn't measure hooks, so this one is our own advice. Every viewer sees the opening, and it's the cheapest part of a video to fix before you film.
"Wait 3 hours between posts." Creafico looked at 8,425 pairs of posts made within 24 hours of each other. Posts made under an hour after the last one reached a median of 93.5% of the creator's usual views, with a flop rate (Creafico's cut-off is under 0.5x) of 23.4%. Posts made 3 to 6 hours apart reached 93.8%, with a flop rate of 24.4%. Its verdict: the 3-hour rule is a myth.
"Delete the account and start again." The study doesn't test this, so this is our view. The numbers above don't support it. A few hundred views is the norm under 1,000 followers, and most flops are followed by a better video. Starting again throws away the followers and the videos you already have. Post the next one.
Clutvi is our own product, so weigh this with that in mind. Our free TikTok algorithm checker gives your idea a score out of 100, three reasons and a fix for the first 3 seconds. The app adds a rewritten hook. No tool can predict views. Treat the score as a second opinion that catches a weak opening before you spend time filming.
Once you have the idea, the best time to post tool suggests UK times to try.
3 days free, then £9.99/mo or £79/year. Cancel any time in the app.
For an account under 1,000 followers, 300 views is close to typical. The median in Creafico's 2026 study was 327 views for accounts that size.
TikTok generally tests each new video on a small group first. For small accounts, most videos stop there: 61% of videos from accounts under 1,000 followers got under 500 views in the study. Work on the opening seconds and on making something people want to share.
Low views alone don't prove it. Most small accounts get a few hundred views per video, and almost half of creators in the study had a severe dip at some point. Check the Account status page under Settings and privacy for any warnings from TikTok.
Accounts with 1,000 to 10,000 followers had a median of about 818 views per video, and 38.8% of their videos got under 500.
From Creafico's TikTok Benchmarks 2026, which we checked on 4 November 2026. Creafico is a separate company. Its data comes from profiles people ran through its free analyser, so it may include more creators who were looking into a dip. It counts total public views and has no watch time data, and it mixes all niches together.
All figures: Creafico Research Team, "TikTok Benchmarks 2026: Views, Video Length, View Dips, and Posting Frequency From 24,373 Videos", updated October 2026, checked 4 November 2026. Study limits, as Creafico states them: users who run profile diagnostics may over-represent creators looking into a dip; public data records total views and has no watch time; niche is not classified, so the benchmarks are cross-niche.