ChatGPT can write a good caption if you know what to ask. Clutvi is built for one job: deciding what to post, scoring it before you film, and turning the views into sales.
Use ChatGPT if you enjoy writing prompts and want one AI for everything. Use Clutvi if you post on TikTok or Reels most weeks and want those steps done for you the same way every time, in UK English, without writing a prompt.
| Clutvi | ChatGPT | |
|---|---|---|
| Getting started | Pick a tool and fill in one box | Write a prompt. Better prompts get better results |
| Score an idea before you film | A score out of 100, three reasons, the fix for the first 3 seconds and a stronger hook | Gives an opinion if you ask. The format depends on your prompt |
| Captions | Three options with hooks and hashtags. Pick Casual, Funny or Motivational | Yes, with the right prompt |
| UK spelling, £ and UK time | Built into every tool | Ask for it, or set it in custom instructions |
| Month of content | Brain Dump turns your ideas into a 5, 10 or 30-day plan. Add it to your calendar with reminders, or save a PDF | Can write a plan. Getting it into your calendar is up to you |
| What you sell | Saved once in My Offer. CTA Builder, Offer-to-Content and Lead Magnets all use it | Can remember it if you set up memory or a Project |
| Profile screenshots | Analyse My Profile reads up to 6 and suggests a bio and five posts | Can read screenshots too. You write the question |
| Everything else | TikTok and Reels only | Almost anything: emails, research, homework, code |
| Price (October 2026) | £9.99/mo or £79/year, after a 3-day free trial | Free plan, or paid plans from about £7 to £20/mo |
Scoring one idea before you film it.
You're a TikTok coach. Score this video idea out of 100 for how well it will do on TikTok. Give exactly three reasons, then the one thing I should change in the first 3 seconds, then a stronger opening line. Don't invent results or numbers I haven't mentioned. Use British spelling. Idea: day in my life as a freelance graphic designer, casual vlog style
It works, and you'll get a useful answer. You just write it (or paste it) every time, and the format can drift between chats.
day in my life as a freelance graphic designer, casual vlog style
and get back a score (this one got 46), three reasons, the fix for the first 3 seconds and a rewritten hook, in the same layout every time. See the full example →
No. Clutvi runs on Claude, the AI model made by Anthropic, not ChatGPT. The bigger difference is the setup: each Clutvi tool has its own tested instructions, a fixed layout for the answer and checks on the reply, so you get the same kind of result every time without writing a prompt.
Yes, if you ask it to, and the answer can be useful. You decide the format each time, so scores aren’t always comparable from one chat to the next. Clutvi gives every idea the same score out of 100, three reasons and a first-3-seconds fix.
ChatGPT has a free plan, and its paid plans cost about £7 to £20 a month in the UK as of October 2026. Clutvi is £9.99 a month or £79 a year, after a 3-day free trial. If you already pay for ChatGPT for other work, Clutvi is an extra cost, so it’s worth it only if you post often.
Yes. Plenty of creators use ChatGPT for general writing and research, and a dedicated tool for the parts they repeat every week, like scoring ideas and planning posts.
Yes. Every tool lets you pick TikTok, Instagram or both.
Score one idea free, no account needed. Or start the 3-day trial for all 10 tools.
3 days free, then £9.99/mo or £79/year. Cancel any time in the app.