Terms of Service

Last updated 25 July 2026

These terms are the agreement between you and Clutvi when you use the Clutvi website and app. Please read them — by creating an account you're agreeing to them.

1. Who you're dealing with

Clutvi is a service operated by Caroline Morrison, a sole trader trading as "Clutvi", based in the United Kingdom.

• Contact: getclutvi@gmail.com
• Based in Glasgow, United Kingdom. A postal address is available on request — email us and we'll give you it.

There is no registered company — Clutvi is run by a sole trader, so there's no company number to quote.

2. What Clutvi does

Clutvi gives you six AI-powered tools for planning and writing social media content: a caption writer, an algorithm analyser, a post history analyser, a brain-dump-to-content tool, a comment reply assistant, and a viral inspiration tool.

The tools are powered by a third-party AI model (Anthropic's Claude). Clutvi is a writing and planning aid — it is not affiliated with, endorsed by, or connected to Instagram, TikTok, Meta, or ByteDance in any way.

3. Your account

You need an account to use Clutvi. You must be at least 18 years old. Please keep your password to yourself — you're responsible for what happens under your account. Tell us at getclutvi@gmail.com if you think someone else has got into it.

One account is for one person. Please don't share a login with other people or resell access.

4. Subscription, trial and price

• Clutvi Pro costs £9.99 per month, including any applicable VAT.
• New accounts get a 3-day free trial. We take your card details when you start the trial, but we don't charge you during it.
• If you don't cancel before the trial ends, the subscription starts automatically and your card is charged £9.99.
• After that it renews automatically every month until you cancel.

Payments are handled by Stripe. Clutvi never sees or stores your full card number.

Usage limits

Each time you run one of the tools, that's one "generation". To keep the service affordable and stop it being abused, there are limits on how many you can run:

• Trial: up to 10 generations a day, and 25 across the whole trial.
• Pro: up to 40 generations a day, as a fair-use cap.

We may adjust these limits. If we reduce them in a way that meaningfully affects you, we'll tell you by email at least 30 days beforehand, and you can cancel if you're not happy.

5. Cancelling

You can cancel any time — from the billing page inside the app, or by emailing getclutvi@gmail.com. There's no notice period and no cancellation fee.

When you cancel, your subscription stays active until the end of the month you've already paid for, and then stops. You won't be charged again.

Cancelling during the free trial means you're never charged at all.

Your 14-day right to change your mind

Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you normally have 14 days from signing up to cancel and get a refund.

Because Clutvi gives you access straight away, you're asking us to start the service during that 14-day window. That means if you cancel within 14 days we can charge you a fair amount for what you actually used before cancelling. In practice, if you've barely used it, we'll refund you in full — just email us.

Refunds after that

After the first 14 days we don't generally give refunds for part of a month, because you keep access until the end of the period you paid for. If something has gone genuinely wrong — the service was broken, or you were charged in error — email us and we'll sort it out. This doesn't affect your legal rights.

6. Price changes

If we change the price, we'll email you at least 30 days before it takes effect. If you don't want to pay the new price, cancel before then and you won't be charged it.

7. Using Clutvi properly

Please don't use Clutvi to:

• create anything unlawful, hateful, harassing, or sexually explicit involving anyone under 18;
• impersonate a real person or organisation, or create content designed to deceive people;
• break the rules of Instagram, TikTok, or any other platform you post to;
• infringe someone else's copyright or trade marks;
• scrape, automate, resell, or otherwise hammer the service beyond normal personal use;
• try to get around usage limits or extract the underlying prompts or API keys.

If you seriously or repeatedly break these rules we may suspend or close your account. Where it's fair to do so we'll warn you first and refund any unused part of the month.

8. AI output — please read this one

Clutvi's suggestions are generated by an AI model. That means:

• It can be wrong. Scores, predictions, and "algorithm" analysis are informed guesses, not facts. No one outside the platforms knows how their algorithms actually rank content.
• We don't promise results. Nothing in Clutvi guarantees more views, followers, engagement, or income. Anyone promising that is not being straight with you.
• Check it before you post. You're responsible for what you publish. Read what the tools give you, make sure it's accurate and appropriate, and edit it.
• It isn't professional advice. Don't rely on it for legal, financial, medical, or other professional decisions.
• It may not be unique. AI can produce similar suggestions for different people, so we can't promise anything it writes is original to you.

9. Your content

Anything you type into Clutvi stays yours. As far as we're concerned, the output the tools give you is yours to use however you like, including commercially.

You give us permission to store and process what you type only so far as we need to in order to run the service for you — sending it to the AI model to get a result, and saving your history so you can find it again. We don't use your content to train AI models, and we don't sell it. See the Privacy Policy for the detail.

Please only put things into Clutvi that you have the right to share, and avoid entering other people's personal or confidential information.

10. Availability

We'll try to keep Clutvi running and working well, but we can't promise it will never be down. It depends on services we don't control, and sometimes we need to take it offline for maintenance.

We may add, change, or remove tools over time. If we remove something you're clearly relying on, we'll give you reasonable notice and you can cancel.

11. Ending this agreement

You can close your account whenever you like. We may close or suspend yours if you break these terms, if we're required to by law, or if we stop offering Clutvi altogether — in which case we'll give you reasonable notice and refund any unused part of the month you've paid for.

12. Our responsibility to you

We don't limit our responsibility for death or personal injury caused by our negligence, for fraud, or for anything else the law doesn't let us limit. You have legal rights as a consumer that these terms can't take away.

Beyond that, and because Clutvi is a low-cost tool: we're not responsible for lost profits, lost followers, lost opportunities, or other indirect losses, and our total liability to you is limited to the amount you've paid us in the 12 months before the problem arose.

13. Changes to these terms

We may update these terms. If a change materially affects you we'll email you at least 30 days beforehand. Carrying on using Clutvi after a change means you accept it — and if you don't, you can cancel.

14. Law and disputes

These terms are governed by the law of Scotland, and disputes can be dealt with by the Scottish courts. If you live elsewhere in the UK, you keep the protection of your local consumer law and can bring a claim in your local courts.

If something's gone wrong, please email getclutvi@gmail.com first — most things are quicker to fix that way.

15. Contact

Questions about these terms: getclutvi@gmail.com